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Black slabbath
After moving to North Carolina, I fell deep in love with BBQ and BBQ culture. So I bought a smoker and named it Black Slabbath so I could try my hand at mastering the meaty craft.
Then I decided to try and turn it into a brand for a target audience of me. While listening to War Pigs, I designed stickers, shirts, hats, cups, butcher paper, and anything else you can think of.
I won't pretend to be a designer, or that there was any rhyme or reason to this other than an excuse to make something hideously amazing, but I do think I've got a pretty good handle on the whole BBQ thing.
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