BIC

A STUNT CAMPAIGN TO HELP FAMILIES TELL THEIR DADS TO MAN UP AND SHAVE THEIR HEADS. BECAUSE DAD, IT'S TIME TO BE A BIC MAN AND SHAVE YOUR HEAD.

HAPPY FATHER'S DAY!

‚Äč

UPLOAD A PICTURE OF YOUR DAD TO THE BIC-PIV GENERATOR TO SEE WHAT HIS HEAD WOULD LOOK LIKE WITHOUT THAT CUL-DE-SAC, AND SEE IF FACEBOOK AGREES THAT HE SHOULD SHAVE IT.

CONTENT CREATOR: MICHAEL HANKS

Art director: Cam tribe

COPYWRITER: FORREST QUINN