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BIC
A STUNT CAMPAIGN TO HELP FAMILIES TELL THEIR DADS TO MAN UP AND SHAVE THEIR HEADS. BECAUSE DAD, IT'S TIME TO BE A BIC MAN AND SHAVE YOUR HEAD.
HAPPY FATHER'S DAY!
UPLOAD A PICTURE OF YOUR DAD TO THE BIC-PIV GENERATOR TO SEE WHAT HIS HEAD WOULD LOOK LIKE WITHOUT THAT CUL-DE-SAC, AND SEE IF FACEBOOK AGREES THAT HE SHOULD SHAVE IT.
CONTENT CREATOR: MICHAEL HANKS
Art director: Cam tribe
COPYWRITER: FORREST QUINN
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