HOPE IS BLUE
We can live 3 weeks without food. 3 days without water. 3 minutes without air. But we cannot live a moment without hope. Blue Shield of California wanted to foster this hope and where it comes from: You.
THE BLUE STANDARD
There are certain expectations we have for healthcare companies and their plans. But the expectations for Blue Shield of California are different because Blue Shield of California has established themselves as a healthcare company that holds itself to a higher standard.
It's called the Blue Standard.