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NEW BUSINESS

 

I came to BooneOakley to team up with my Ad-Land hero and mentor Dave Oakley. He quickly took advantage of my door-to-door missionary background and put me in charge of leading new business efforts. In true BooneOakley fashion, the strategy was very scrappy with a lot of cold-call style reaching out with very targeted and very creative assets. 

 

These are some of my favorites.  

Pit Viper

We had a killer idea to help Pit Viper 'demand respect and authority' (their words, not ours) during the upcoming 2024 Olympics. But instead of reaching out to them like some stiff in a suit, we sent this video to them on an old VHS tape

(the same format that they accept athlete sponsorship applications through) to get their attention. 

IMG_2424.HEIC

Cook Out

Like BooneOakley, Cook Out was founded in North Carolina. BooneOakley and Cook Out also have a thing for late-night burgers. We also both have secret sauces. So we felt like we were a match made in heaven. So we commissioned AI to make this magnificent painting depicting the moment we were matched in heaven.

gloves.png

In-N-Out

In-N-Out was making a move to the South, with an HQ in Nashville and locations announced throughout the South East. With over 15 years of fast food experience, BooneOakley knew that it can be a fight to earn a spot in the hearts, minds, and stomachs of southerners. So we made these custom boxing gloves to show In-N-Out that we're in their corner. 

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