NEW BUSINESS
I came to BooneOakley to team up with my Ad-Land hero and mentor Dave Oakley. He quickly took advantage of my door-to-door missionary background and put me in charge of leading new business efforts. In true BooneOakley fashion, the strategy was very scrappy with a lot of cold-call style reaching-out with very targeted and very... ~creative~ assets.
These are some of my favorites.
Pit Viper
We had a killer idea to help Pit Viper 'demand respect and authority' (their words, not ours) during the upcoming 2024 Olympics. So, instead of reaching out to them like some stiff in a suit we sent this video to them on an old VHS tape
(the same format that they accept athlete sponsorship applications through) to get their attention.
Cook Out​
Like BooneOakley, Cook Out was founded in North Carolina. BooneOakley and Cook Out also have a thing for late-night burgers, secret sauces, and milkshakes. So we felt like we were a match made in fast-food burger heaven. So we commissioned AI to make this magnificent painting depicting the moment we were matched in fast-food burger heaven... wherever that is.
In-N-Out​
In-N-Out was making a move to the South with an HQ in Nashville and locations announced throughout the South East. With over 15 years of fast food experience, BooneOakley knew that it can be a fight to earn a spot in the hearts, minds, and stomachs of southerners. So we made these custom boxing gloves to show In-N-Out that we're in their corner.
FRANKLIN Pickleball
Nothin' wrong with a little spec work, right?
After all, the Carolina's are the pickleball capital of the world, and we're all about fun!