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fansville by dr pepper

The whole college football world has gone mad. Conference lines are being redrawn. The transfer portal has become a super-highway. NIL is now a thing. 


And when college football goes mad, well, Fansville follows. Suspicions are on high alert as battle lines are redrawn, streaming services get more complicated than a West Coast offensive scheme, and Fansville faces a fan-made disaster.


Yeah, it’s a little chaotic in Fansville this year, and we’d say that’s a good thing.

But wait, there's more!

We also took this scene seriously...


And made an easter egg landing page for a real Fansville Foam Finger Warehouse so fans could get their very own Dr Pepper foam finger. 


Which ran out in less than 12 hours


After Tennessee beat Bama in one of the biggest upsets of the decade, Vol fans tore down the goalposts and tossed them into the river. So of course, we had to celebrate their insane expression of fandom on Twitter

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Oh, and you know those stupid 'click-bait' ads at the bottom of college football articles on ESPN, Fox, Bleacher report, and wherever else you read college football news? Well, we made these 'drink-bait' banners to replace those. 

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And of course we put together a case study.

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