guthrie's
Before Zaxby's, Dave's, Cane's, Church's, or Chic-fil-a, there was Guthrie's. They're the original chicken-finger-only restaurant.
In fact, you know where Todd Graves from Cane's got his first college job?
Guthrie's.
But they weren't the first to perfect the chicken finger. They were the best.
So we partnered with them as their first every agency to create a campaign that shows off their obsession with chicken fingers and the obsession that their fans have with eating them. We used this campaign to open over 60 locations in the South East, celebrate their 60th anniversary, and build their brand from the ground up.
These are some of my favorite pieces.
The founders of Raising Cane's and Zaxby's both worked at Guthrie's before going off and ripping off the iconic chicken-finger-only model. Then KFC declared a tender war. And as the original chicken-finger-only restaurant, we realized we couldn't stay silent any longer. So we took to the fight to the streets... with billboards.
THE GUTHRIE'S OBSESSION AD BLOCKER
Introducing the most delicious ad blocker on the internet. This little chrome extension blocks ads and replaces them delicious footage of Guthrie's chicken fingers and sauce. Because no one likes ads, but everyone loves a chicken finger. Especially a Guthrie's chicken finger.
So instead of seeing ads like this...
You see Guthrie's delicious chicken fingers instead
The campaign as a whole was received so well that a local artist and obsessed chicken-finger fan reached out to make a custom track, just for Guthrie's because of his love for the brand and their perfectly golden fried fingers.
