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LP

LP SmartSide Siding is engineered siding made from real wood. Which gives it curb appeal, durability, and sustainability that their more 'manufactured' competitors can only try and imitate (emphasis on try). 

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Because there is nothing quite like wood. It lasts longer, has that timeless look we all dream of, and thanks to our sustainably managed forests, it's better for the planet.

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So we created a campaign that leaned into the idea of using real wood. Because if you want something to look like wood, why not use real wood?

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IBS STUNT

 

IBS (International Builders Summit) is a huge moment in the building and construction industry. Everyone comes to see what's next and  

To make a splash, we wrapped a cement truck with a message aimed at our fiber cement competitor to stick it to them in front of the whole construction industry.   

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EXTREME OOH

Thanks to our competiton, wood has a bit of a negative

 

So we made billboards out of SmartSide and put them out in the most extreme environments. Hot places. Freezing places. Windy places. Humid places. All to show our real wood, performing in real situations. Something our competition can’t do.

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Livestream cameras captured the performance and became a testament to our durability that sales teams and contractors could share with customers. 

MOBILE BILLBOARDS

SmartSide is made from real wood from real, sustainably managed forests. Something our competitors wish they could say.

 

So we wrapped our logging trucks loaded with our real, sustainable wood to make them rolling billboards that can be seen driving around or parked at Home Improvement stores, job sites in target cities.

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