NASHVILLE AAF

 

Contrary to popular belief, the hottest thing in Nashville isn't the chicken. And no. it's not the countrv music either.
It's something even bigger.
 

It's the creative minds we have right here in town.
 

So to dial up the anticipation and appetite for the ADDY's, we took Nashville's iconic hot chicken and created a fried chicken bucket to deliver to Nashville agencies. An empty bucket. That way, they'd be hungry for something truly golden. An AAF award.

We then paired this with a whole integrated campaign of Nashville Hot Chicken themed materials to prove that the hottest thing in Nashville isn't the chicken.