NASHVILLE AAF

 

Contrary to popular belief, the hottest thing in Nashville isn't the chicken. And no, it's not the country music either.
It's something even bigger.
It's the creative minds in Music City.
 

So to dial up anticipation and appetite for the ADDY's, we put a spin on Nashville's iconic hot chicken, creating a fried chicken bucket to deliver to Nashville agencies. Then, we put together a whole integrated campaign of Nashville Hot Chicken themed materials to prove that the hottest thing in Nashville isn't the chicken.​