NIKE RECOVER TOGETHER COLLECTION:
2 PAIRS OF SHOES TO HELP ADDICTS AND THEIR SUPPORTERS RECOVER, TOGETHER.
SUPPORTERS GIVE A PAIR OF SHOES TO THE ADDICT DURING AN INTERVENTION AS A GESTURE OF LOVE.
SUPPORTERS ALSO GET A PAIR OF IDENTICAL SHOES TO SYMBOLIZE UNITY BETWEEN THE SUPPORTER AND THE ADDICT.
EACH BOX HAS 12 STEPS THAT EACH PERSON MUST TAKE ON THE ROAD TO RECOVERY AND 5 COLORED SHOE LACES TO SERVE AS SYMBOLS OF LANDMARK SOBRIETY DATES.(1 WEEK. 1 MONTH. 3 MONTHS. 6 MONTHS. 1 YEAR.)
THE NIKE RECOVER TOGETHER LOGO IS DESIGNED TO SYMBOLIZE THE KEY ASPECTS OF RECOVERY.
THE COLOR BLUE REPRESENTS UNITY, AND THE COLOR ORANGE REPRESENTS HONESTY. BOTH TRAITS ARE NECESSARY FOR THIS PROCESS.
THERE ARE 2 SWOOSHES. ONE REPRESENTING THE ADDICT, THE OTHER REPRESENTING THE SUPPORTER. ONLY TOGETHER ARE THEY ABLE TO RECOVER FROM ADDICTION.
THE SHINING RAYS REPRESENT THE HIGHER POWER THAT BOTH THE ADDICT AND THE SUPPORTER MUST TRUT IN ORDER TO FULLY RECOVER. EACH RAY SYMBOLIZES ONE OF THE 12 STEPS OF RECOVERY.
SOCIAL VIDEO
INSPIRING VIDEOS SHARING SUCCESS STORIES OF THOSE WHO HAVE RECOVERED.
SWAG
