ripple stable coin

 

After a decade in crypto, Ripple wanted to launch their first stablecoin: Ripple USD, a token backed 1:1 to the US dollar. Their goal was to establish credibility, position themselves as the most trusted name in a volatile market, and drive adoption through a 360 campaign and film.

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The work was grounded in the strategic positioning and tagline, Stability Shaped By Experience, which served as a metaphor for Ripple's resilience and 10-year brand evolution. We rendered their iconic "Triskelion" logo as living landscapes and beautiful natural patterns. The result was a bold, creative direction that offered a visual break from the norms of the finance and crypto industries, differentiated Ripple's stablecoin in a crowded market, and reinforced Ripple's leadership in blockchain finance.

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Since launch, the campaign has been widely effective, trending globally on X for 24 hours and driving above benchmark market cap growth.